Hi Matt,
not sure what you have been told. But Eco complete does not give off ammonia like ADA substrate or CAL Black Earth premium.
It will not help start a cycle in your tank since it has no ammonia, which means that beneficial bacteria, won't grow until there is some ammonia (food source for BB).
Eco complete is good if you already have a mature filter media you can seed the tank with.
By all means, do test the water parameters for ammonia and nitrites. If you find them to be zero, then there is no ammonia from the substrate, which means you tank has not cycled. The moment you add any source of ammonia, say from tap water, food, fertlisers or from livestock who produce waste, then the tank will not be able to deal with the ammonia.
And if you are going to cycle the tank, then leave purigen out until the tank is completely cycled. Otherwise you interfere with the beneficial bacteria's food source - ammonia and nitrite.