I can well understand the need to revitalise and attract more members in todays online world, but I have a bit of an issue with making the new name too generic, ideally I believe the name should still hold to its roots which was shrimp. The other reason I think that SHRIMP and AUSTRALIA (or Australasia) needs to be in the name somewhere is because otherwise we will be attracting (potentially) a lot of people from overseas who do not have the same invert/moss/ plant/ fish restrictions that we do. Believe me as a MOD on another international forum it gets very tiresome having to explain over and over again that in Australia we can not just go buy some assassin snails to clear up pest snails. And that is just one instance, then there are the people that can not believe some of the extreme prices we can end up paying for certain creatures/ plants in the hobby and can not figure out that what is common in their country is probably down right rare here, and with more things being added to the banned import list going to get rarer.
Also being too generic the site could end up with people wanting Aquatic Frogs sections for species such as African Clawed Frogs, or Newts and Salamanders. Although I could see merit in having a section for aquatic amphibians and reptiles we can keep, I see it as a bad idea if we had lots of people asking about ACF and we have to keep redirecting them to other sites better suited to them.
At least with a name like Australasian Invert Keepers people in this general part of the world looking for Invert forums should be able to find the site easily. The site can always add more topic areas for the planted, fish, and even photography followers of the forum.