A forum staying relevant in today’s connected world is no easy task as we are competing against platforms such as Twitter, Facebook and whatever comes next. Doing this by specialising on only one aspect of the hobby is even more of a difficult task. This is why a number of dedicated shrimp and speciality fish forums have become inactive or gone altogether over the past 12-18 months. Despite this, the forums that have taken a balanced approach to general aquatic topics have continued to thrive.
Here at SKF, we stand at the precipice of what comes next. We can put our blinkers on and deny the trends around us and risk cyber extinction or we can embrace the change and continue moving forward. I understand that many of you don’t like change but the reality is that we must move forward in order to survive the next wave of threats to forums like us.
So what’s changing? We are going to rebrand ourselves so that we appeal to all parts of the aquatic hobby. We are going to be different to other all-purpose sites by sticking to our roots and keeping the shrimp stuff first and foremost. For our diehard SKF fans, the shrimp keeper’s URL will remain and point to the shrimp section of the new forum. So for you, not much will probably change and the forum will continue to remain synonymous with shrimp keeping.
This is not a decision I take lightly but as the ship’s captain it’s my duty to ensure I steer us in the direction that enables us to remain viable and strong as we are here for the long run. As Albert Einstein once said:
Please take the time and vote on the name(s) you like in the poll.